Users will soon have a new feature that permits them to reduce the quantity of AI-created media appearing in their streams. This step comes as the company announced that it now features over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread launch. This development coincides with a rise in AI-generated material, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is often absurd or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the ability to increase or decrease of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its network tagged as artificially created. In total, in excess of 100 mn videos are added to the platform each day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the level of artificial media they watch by opening the content preference feature in the application and picking the AI content topic. Additional categories that are already be controlled under the tool encompass current affairs, style, beauty, and movement.
Content Labeling and Policies
Its rules mandate users to label lifelike AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its terms of service.
Additionally, the platform will from now on apply an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for experts and institutions to develop educational content about using AI responsibly. This program will support charitable organizations dedicated to training computer science.
Content Safety Approach
The platform has defended its content review process, during discussion over plans to lay off a large number of safety staff in Britain. It is planning to reduce 439 jobs in its content moderation team in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official explained that people-led review would remain essential, but AI can protect employees by filtering out the most graphic content prior to it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to the use of its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
